Roxor Brand Design
The brief was to create a brand design for a premium Mens Athleisure brand. I pitched a look for a new, calm, competent young man who wants to lead a wholesome, responsible and holistic life.
Service
Brand Design
Client
Roxor Fashion
Year
2024
We created a relevant aura of a man who is passionate about working and focussing on himself.
Our aim was to create a brand that would be Indian in its philosophy global in its outlook.
The Style
The brand design encompassed a classic approach with a balanced, sensible sense of being. Confident, not arrogant. Powerful, but not destructive. Bold not loud.
Visual Language
The panther was an integral part of the logo construction, a silent, confident strength had to be the soul of the whole look of Roxor. Youthful but sensible, strong but balanced. The braille secondary logo was an interesting addition to the brand voice of what Roxor as a brand would stand for. I looked at brands like The North Face, Patagonia and Superdry for inspiration.
