Luxury Hotels (Taj & Hyatt, India)
The brief for both brands was to communicate the core brand communication intelligently on Digital Platforms while painting the brand ethos. While Taj, India wanted to communicate itself as a corporate brand that upholds women empowerment, Hyatt wanted to showcase its Loyalty program, World Of Hyatt in an Instagram savvy way, communicating to the right audience.
Service
Digital Campaigns
Client
Taj and Hyatt
Year
2018
Aesthetics were key to both these briefs. Luxury brands, I believe need to depict a certain amount of enigma towards their audience.
Attention to type, style, colour marrying them to brand USPs. I tried to focus on the feeling of the destinations they offer.
Performance Ads
Taj Hotels differentiates itself from brands like Hyatt by emphasizing its rich Indian heritage and personalized luxury. While both offer upscale accommodations, Taj's communication often weaves narratives of India's history and culture, evoking nostalgia. Hyatt, on the other hand, focuses on modern design and convenience, catering to a contemporary traveler.
The Aesthetics of the Brands
Taj's commitment to personalized service and authentic Indian experiences sets it apart, while Hyatt positions itself as a global lifestyle brand. Both brands effectively use storytelling and visuals to create a strong brand identity, but Taj's emphasis on heritage gives it a unique appeal.
