Ai Generated Visual Development
The advent of Ai in the world of advertising came in like an avalanche. To me it is a powerful tool, just like Photoshop or Illustrator. It will not think for a creative professional. I have enjoyed using Midjourney, and Firefly it heavily for campaigns, primarily to Art Direct a very specific Photoshoot Look and conceptual Set or Prop Design.
Gen Ai Image Development
Gen AI Image is revolutionizing advertising visual development, enabling brands to create stunning, unique visuals at scale. By inputting specific prompts, marketers can generate a vast array of images tailored to their brand's aesthetic and messaging.
This empowers them to experiment with diverse styles, concepts, and scenarios, ultimately leading to more captivating and impactful advertising campaigns.
Featherlite Sustainability
It empowers creatives to accelerate the creative process by quickly generating multiple visual concepts, experiment with limitless styles to find the perfect visual language, and visualize abstract ideas with evocative imagery.
Additionally, it allows for personalized visuals that resonate with specific target audiences and enables seamless collaboration with clients and team members. By reducing costs associated with traditional photography and illustration, Gen AI Image empowers creatives to unlock their full potential and deliver groundbreaking advertising campaigns.
Technology
The depiction of conceptual, abstract ideas like the role of Ai in tech, automation and its impact on economies, were quiet fun to develop using Midjourney and other subscribed Ai Tools. Engineering prompts and exploring minor variations in them, bring out results that are pretty out of this world. Setting the imagery, along with appropriate typographic treatment, helped package this Report Cover, in a fairly ambitious way.
Healthcare
AI Generated platforms like Midjourney & Firefly came in very handy in depicting graphic artistic depictions of the feeling and treatment of health conditions such as stroke, breast cancer, epilepsy etc.
Food
Where stock and Midjourney helped create nostalgic environments which were authentic to the local geography of the brand.
Milann Birthing Campaign
