AHA Glow, Torrent Pharma
Torrent Pharma is one of the leading and most valuable Indian brands in their category. Surprisingly they also owned India's most dermatological-prescribed facewash brand AHA Glow. In spite of an army of loyal customers, very few people even knew the brand name or connected it to the beauty universe.
Service
Launch Campaign
Client
Torrent Pharma
Year
2023
The ask was to change that. This was a beauty brand that enjoyed only the preference of their customers, not so much the Insta-sharable brand love.
Our task was to break the same. We had to stitch the pre-existing loyalty into a brand that customers would love to associate with openly. Not just a secret love affair.
Our Strength
Our strength lay in the honest customer testimonials. Also a new-age customer that spoke a very hyper-scientific language of retinol, serums, glycolic acid, had a to be spoken to in a language of real impact rather than photoshopped celebrity faces.
AR Activity on the Filter and OOH
To highlight the enjoyable exfoliation sensation of the AHA and Glycolic Acid beads in the product a gamified filter was created, where the beads would rise and burst everytime they virtually touch your face. The same experience would experienced on the OOH, on scanning the Billboard.