Netflix India Campaigns
Netflix will always be the highlight of my portfolio. I was fortunate to have worked with Netflix, in two agencies - The Glitch and Creativeland Asia. The Navaras Campaign was truly my personal 'Barbie' campaign as I like to call it today. where literally every idea that was presented was not less than brilliant, and everything got executed to perfection.
Service
Digital Campaign
Client
Netflix, India
Year
2021
Navarasa- Festival of Emotions
Navarasa was a Tamil Film Festival created by Mani Ratnam, with 9 ace Tamil directors, each working on an Emotion from the Navarasa. Emotions were the heart of the campaign.
From a graffiti campaign across three cities in Tamil Nadu with three artists, to an AR Filter that was both fun and engaging. Who wouldn't want to see themselves on a movie poster?
Every piece of creative was absolutely fun to create. The Netflix brand aesthetics being the core value, across all of them.
Sardar ka Grandson
The film was about moving of an entire house from one city rather country to another. The 'Home' button was an interesting UI feature on Netflix that could just move, quiet like the house in the movie itself. Aot of fun ramifications were created to highlight the same quirky premise.
Digital Innovation Idea Slides
The idea of 'home' moving panned out through a bunch of content and digital ideas.
