Aster, Cosmetic Gynae Clinic
Crafting a unique identity for Aster’s Cosmetic Gynaecology clinic demanded balancing elegance and discretion with medical credibility. The challenge lay in blending Aster’s trusted legacy with a bold, empowering vision for women’s wellness. Rooted in Middle Eastern cultural aesthetics, the design had to evoke sophistication and privacy while celebrating individuality and confidence. This delicate interplay of tradition, modernity, and femininity defined the creative process, making it both nuanced and transformative.
Service
Identity & Branding
Client
Aster Oman, Cosmetic Gynaevology Clinic
Year
2024
Aster’s legacy of trust and excellence demanded a fresh, innovative approach that resonated with Middle Eastern cultural sensibilities while maintaining alignment with the parent brand's ethos.
The challenge was compounded by the need to address societal perceptions of cosmetic gynaecology—a sensitive and intimate subject—while emphasizing its transformative impact on physical and emotional well-being.
