Viacom Digital Content
Viacom wanted to promote the TV Channel Content through their digital handles. The challenge was to make TV content relatable to a digital savvy audience. My experience at The Glitch, on Netflix account came in very handy at this point. My team and I tried to create content pieces that people like ourselves would stop at.
Service
Digital Ideas and Content
Client
Viacom
Year
2017
Making television relatable and quirky for an audience that already has access to free content in the hands, all the time.
Connecting television to family time, cut through the individual, private aspect of digital platforms, which were competing with Television for audience attention.
Cult Shows
We had the advantage of content that had already survived the test of time. They were an integral part of pop-culture already.
