Health Brands on Social Media

Healthkart launched as one of India's largest e-commerce healthcare platforms. This was when India witnessed the onset of some very successful D2C brands that launched in a big way with lifestyle Instagram-savvy imagery. Healthkart briefed us to make them a fun, quirky, relevant brand in the space of health supplements. Similarly some D2C brands like Phab wanted to race ahead of their competitors.

Service

Digital Content Ideation & Execution

Client

Healthkart, Phab

Year

2016, 2017

Topicality, was a big part of the ask for both the brands. Creating interesting contextual content connected to the product benefits, and healthy lifestyle habits.

We used a lot of pop culture for Healthkart, which made the fairly drab 'medical' content into something more palatable and memorable.

Republic of Deficiency

With over 50% of our women and young girls, suffering from anaemia,

Over 47% of North India, is deficient in Vitamin B12

We look high up at missions to the moon,

wondering if the book in front of our eyes had bigger letters.

15 out of 20 Indians suffer from deficiency of Vitamin D, Vitamin B12, and Vitamin B9 (Folic Acid), causing conditions like blindness, dementia, and neurological malfunction. These are alarming statistics.

We suffer from easily preventable, deficiency diseases.

Life style disorders and occupational neglect has been the price of progress.

India has worked hard enough, India deserves to be healthy. Science not just in space missions, and industrial production, our food and nutrition deserve the research and care to go forth into the future.

This Republic Day, we stand before truth and nothing more than the truth,

We suffer from heart, bone, musculoskeletal disorders, neurological issues that can be cured effectively. We at Truebasics, promise to stand by in this journey of science, innovation, and an improved life for India. We created a pledge to march towards a deficiency free India, through this campaign.