Loyka Festive Packaging
Aanchal, the owner of the chocolate brand Loyka reached out to me to design her Diwali packaging. The brief was to stand out on a shelf, something never done before yet appeal to a traditional sensibility. An important aspect of the brief was in the middle of a shelf with a lot of international packaging the design must also be global and contemporary. Staying away from competitor chocolate brand colours was a must, so I experimented a lot with fun colour combinations.
Service
Festive Chocolate Packaging Design
Client
Loyka
Year
2022
Diwali is an important part of their Corporate gifting, season. Therefore the designs had to be traditional, yet stand out amongst international brands on a shelf.
A part of the brief, post-Diwali was to create a collection of boxes that could work all year round, across occassions.
The most commercially successful design.
This was a design that wasn't approved at first. But I insisted on the team just looking at the different colour variations. Geometry, I felt is very universal.It speaks across cultures and aesthetic sensibilities. It worked. This box design led to a 500% sales increase in Loyka's numbers in the year 2023. What was a Diwali packaging ran wonderfully as an all year round pack.
The Designs
These are renders of some of the approved designs, in collections with accesory designs that would along with the packaging.
