UCB Digital Campaign
UCB came to us, when I was the Creative Head of Digital Marketing at The Minimalist. Clients would come to The Minimalist for its design prowess. UCB wanted sharp topical content and fun ways of showcasing their winter collection at Indian retail stores. Being a fashion design graduate and a fashion and art journalist early in my career, I worked on the content concepts and the designs on this. Here are some key pieces.
Service
Winter Collection and Topical Content Concept & Design
Client
United Colours of Benetton
Year
2018
Context and brand person had to be creatively blended.
The spirit of UCB was of utmost important. The collection had to be spoken of in relevant and engaging ways.
Topical Social Ads
The logo and the beautiful colorful collection were already strong imagery that had to be enhanced in their communication.
