Aliel Dubai Print Ads
Aliel, is a high end end brand in Dubai. Some of their esteemed clients were the royalty and nobility of the Middle East. The brief was to design print ads for the luxury magazine called Concierge in the UAE. The purpose of the ads were to highlight the extremely rare diamonds and stones that were used to create the jewellery. The starting price range for these pieces were for instance, the orange stone ring featured here was priced at 3.5M $.
Service
Print Ads for Concierge Magazine
Client
Aliel
Year
2016
I took inspiration from the process in which nature created these stones, with the same amount of precision nature carves life on this planet. I took cues from natural extremes - heat, cold, pressure, the dance that takes place to sustain the life giving force.
Drawing references from nature, the colours, the forms I made the jewels sit in settings among flowers, fruits, bees, to create an aura of the fragility of the chance in which life is born on this earth.
