Nature-Centric Indian Beauty Brands
India has its very own line-up of gigantic beauty brands, that Indians swear by for generations. The onset of Instagram DtoC competitors posed an Image threat for the more established Ayurveda powered Indian brands.
Service
Visual Revamping for Digital Space
Client
Godrej No.1 & Boroplus Soft
Year
2022
Boroplus is a giant in the beauty industry, since I can remember. They wanted a re-invented digital front to their brand highlighting their USPs.
Godrej No.1 is India's third highest selling soap. The crisis the brand was going through was of image where, in stores the soap was being picked up as a toilet soap not a beauty solution. It was a tall ask. But we could at least look the part and get the conversation on 'Instagram' going.
Innovations
Innovative digital banners, on-trend landing pages and weather-targetted specific email campaigns brought about the benefits of both the products.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Social Campaigns
