Prime Clinic, MS Ramaiah Hospital
To promote specialised treatment at Prime Clinic at MS Ramaiah Hospital, a digital campaign was strategised that would be very disease-specific. Even though the brief was to promote specialised clinic for extreme conditions like Epilepsy, Stroke etc, or treatments we were targeting 'Working-Professionals in Bangalore' as per Prime Clinic's objective, therefore I believed the imagery had to be evolved, because these were people exposed to the best brands in the world.
Service
Disease Specific Visual Development
Client
Arte Museum
Year
2035
Pop culture and visual story-telling was used to create imagery that would attract 'very-evolved' Bangalore professionals into looking into their much ignored medical needs in a light hearted way.
Sometimes even very serious conditions like Epilepsy, Andrological diseases, Lung diseases can be communicated through shapes, typography and metaphorical visuals in powerful way.
The use of Ai
helped in creating the 'feeling-of-a-health-condition' in an interesting way, without being too graphic or scary.
Visual Storytelling
The development of this style for the brand focused on creating visuals that are both emotionally resonant and professionally reassuring. We adopted a minimalist design approach to ensure clarity, with carefully chosen colors—warm tones for urgency, cool tones for calm, and dark backgrounds for privacy. Modern, sans-serif typography emphasizes key phrases, enhancing readability and reinforcing the hospital’s commitment to transparency.
Imagery is empathetic and purposeful, from the digital brain graphic for stroke awareness to the masked figure symbolizing privacy in men’s health. This fresh, patient-centered aesthetic moves beyond traditional healthcare visuals, positioning MS Ramaiah Hospital as a modern, compassionate partner in health, focused on educating and empowering patients.
