Vacation Exotica Consumer Campaign
A public sector travel brand, wanted to open up to the public. Hence, they were facing the stiff competition from giant players like Thomas Cook, Cox & Kings and Veena Travels, who have ruled the attention of consumers. The task was to revamp brand imagery to instantly captivate the target audience on digital. Bring the 'wanderlust romance of Instagram destinations' to the Millenial Nucleur Families, planning their next vacation. We tied the visuals of memorabilia, to the Campaign Positioning of Collect Stories.
Service
Integrated Campaign & Collateral Design
Client
Year
Vacation Exotica,
Balmer Lawrie,
Min. of Oil and Petroleum
2018
Collect Stories was an inspiring positioning to work with. I used memorabilia to create a fun imaginative sensation of the destination in the minds of the consumers.
Destinations had to look dreamy and storylike. India loves movies and destinations shown in movies, so images chosen had to have cinematic quality about them.
The Landing Pages
After thorough AB testing the landing pages with picturesque, dreamy large visuals worked more than the one in a card layout. These changed landing pages enjoyed a joyful jump in clicks and conversions.
2019 USA/ Europe Travel Package Brochure Design
As mentioned above India often travels to experience Bollywoodesque places. So the typography, bright colours, popping layouts showcased destinations quiet like Bollywood-songs as well.